Engaging in Online Marketing will help boost your business and increase sales. It also leads to exposure to the outside world. If a business is exposed, clients will easily want to work with you as they get confidence from what you showcase.

If you have an online presence like a website, potential clients will be able to get the first impression of your work from what they see. If the website has many imperfections, do you think they will be able to trust you with their work? They will probably think that you will also provide shabby work when they give you a project. Just make sure you have an appealing presence.

If your marketing is based on social media sites, make sure your social media accounts are professional. No investor would want to be promoted by a person who has an awful social media presence. If the client wants to drive more sales, they will be taken like a joke which will be bad for the business. In order to start any type of online marketing, you need to:

1)    Do Research on the Internet

Research is important, even if you have knowledge of the basics of online marketing that is not enough. Go a step further and see how other merchants or companies are doing their marketing. In this case, you should get all the basics needed that will help you succeed in online marketing. When researching, have the attitude of “I don’t know online marketing” and if you do that you will be open to many new ideas. There might be some pros and cons in online marketing, and if you surf the web, you will get testimonials from various people in forums.

If you want to have an online store, there are various eCommerce platforms that you can use to develop your store (eCommerce development platforms). However, it depends on whether you want your store to be classified ads one or your own personal store where you sell. For classified, you may use Osclass, Yclass, and many others.

Make sure you don’t leave any stone unturned. You may have a website and a subdirectory of your store. There was once an assumption that online marketing only entails selling products or promoting services, well guess what? It entails more than that, you may sell downloadable products too. Awesome, right?

In summary, learn the basics that you need, read a variety of articles from various blogs and also watch tutorials and videos that will give you a clear understanding. After doing this, you will be able to know what you aren’t familiar with and know the next step. After learning, try to implement what you have got and see your level of understanding.

2)    Pursue a course on Internet Marketing

If you have a passion for internet marketing, make sure you pursue a course on internet marketing to increase your knowledge. If you surf the web, you will get information on internet marketing, but that’s not enough if you want to be a professional in the field. There are many online schools that teach the course, so you won’t have to struggle too much. There are many details that you won’t get from the articles you get on the net.

However, this is not compulsory if you have someone who guides you or if you understood after researching. This is mainly recommended for people who are new in the web field and don’t know much about the dos and don’ts.

3)    Know your customers and audience

After gathering all the information you need for your internet marketing, it is important to know your potential customers. This will help you know the kind of content you need to make for promotion. Know what may easily woe them to do business with your company. This will also help you to know the type of online marketing that you will use.

4)    Get Social Media Accounts

Social Media platforms are awesome places to be updated about current affairs and trends. Nowadays, there are many social media sites, and you just have to prioritize which one is going to benefit your marketing. There are various sites such as; Facebook, Twitter, Instagram, Google+, Pinterest, and much more.

5)    Do internet Analysis

Internet analysis entails getting to potential competitors, market analysis, customer reviews on such platforms, and also testimonials of experienced marketers. When getting to know your competitors, learn about how they market, work, and share with their audiences. You can do this by; being subscriber to their platform to get updates, know how they operate, and reviews of their services by their customers. However, this is not spying; it is just getting to know how they operate and getting solutions to their downfalls.

You should also get to know your potential customers. However, you are the one who determines the demographic of where you want your customers to be from. If you can’t offer delivery to far areas, it is advisable to set specific locations. After doing this, you should also be able to do an analysis and know many customers are from. This will help you know the market demand.

6)    Develop a strategy

After gathering the data, you should interpret it, and that will help in developing a strategy. Make sure the strategies you develop are going to work for you; don’t just use any strategy because the other is using it. Use one that focuses on what you want to engage in. There are many things that are required to be done in order for your platform to be up and running in a short time. This might be tedious, and you may need to partner with an expert in web development knowledge and has full knowledge of graphics, social media, and optimization. However, this is not a must; you can do it on your own.

7)    Promotion

For internet marketing to work out, you need to use some promotion strategies. This can be done through blogging, having a known person endorsing your company, videos, e-books, having a subscriber’s box, having a public relations officer, social media sites, and being back linked by successful websites.

8)    Have and track online marketing campaigns

Online marketing campaigns entail; creating awareness and marketing via email, videos, social media sites, advertisements, affiliate programs, and articles. Make sure, you have subscribed to various newsletters that will increase your knowledge of various trends. Make sure the search engines are on your side and don’t ban you from doing any offensive thing.

Make sure the keywords, tags, and categories are SEO friendly. On your site make sure you have Call to Action (CTA) buttons that will easily direct your users. Make sure the website is also user-friendly as many people love using a smartphone to surf the web.

9)    Share your knowledge, teach others.

Sharing knowledge is very beneficial. You really don’t need to speak verbally to people at conferences or in ceremonies, just write articles, create videos, or be sending newsletters to your subscribers. You will be amazed at the kind of responses you will get from your audiences and their feedback. In this way, it will be a win-win for everyone. You will gather information, and you will teach more people who will then try to engage in the marketing. They will even refer people they know to your website and this will drive sales.

Crucial things

  • Don’t be money-oriented; make sure satisfying your customers/ audience is your priority.
  • Make sure that the channels you use won’t beef up any misunderstandings.
  • Instead of looking for a person to do the technical work and leave; get a partner with such knowledge
  • For starters, focus on one thing, starting with too many things might disappoint you.
  • Be open to learning more things and embracing new trends.
  • Be smart, and do what others aren’t doing.
  • Request feedback and share your knowledge.
  • Diversify after you lay a foundation.


Written by 

Trizah provides content writing, ebook writing, coaching, web development, and ghostwriting services. Her educational background in website design and community development has given her a broad base from which to approach many technological topics. She has also written for Kenya News, and independently on Upwork. She also enjoys embracing innovations, art and new designs :-) Twitter||Linkedin||Medium||Instagram

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