responsive websites

Responsive Websites

Mobile-ready or Responsive websites are the kind that can adjust to any screen size and be viewed from any device; tablet, laptop, smartphone and desktops. These websites are flexible and provide a fine viewing capability and boosts the user experience for visitors using any device.

Responsive websites are designed, for mobile devices first and then adjusted to fit large screen sizes. Many web users find it useful for a company’s mobile website to be as good as their desktop website. These websites are designed with fluid grids using percentages instead of absolute pixels.

All images should be resized to the maximum width and set at 100%; this will enable the images to automatically resize on any screen according to the fluid grid they are within.


Difference between Responsive and Non- responsive websites


Non-responsive websites

These websites are built on one size fits all approach.

They are appropriate for use in laptops and desktop computers

When using smaller screen devices it requires zooming in and out.

People get irritated when they visit sites that are non-responsive.

They get less traffic

They drive away interested customers who tend to judge the company as being ignorant of their business.

Can rank lower in the competitor’s range

A bad user experience

Not recommended for eCommerce websites.

Responsive Websites

These websites are flexible enough to adjust to fit any screen size.

They can be used on any device (smartphone, tablet, laptop, computer desktop)

They are compatible with any device used, and the content is easily seen.

People prefer visiting websites whose sites are mobile-friendly.

They get more traffic from different parameters.

People easily give in to companies using mobile-friendly websites because they get the idea of the company is up-to-date with current trends

Can rank higher in the competitor’s range

A good user experience

The best eCommerce websites



Why you need a Responsive Website

It offers a good user experience

They are easily visible by search engines because most searches are done via mobile devices. (Good SEO strategy)

Google launched mobile-friendly badges on the search engines that aid users on mobile devices.

Businesses with mobile web design are likely to receive higher traffic from search engines.

Businesses will get an increase in sales and leads for the business.

Responsive websites are beneficial for eCommerce websites as many people tend to use mobile devices to make orders.

Mobile-friendly online stores tend to have more sales than non-responsive online stores.

Many people prefer accessing websites that the search engines show a mobile-friendly tag for them.

They are time-consuming when building, but cost-effective in the long run

Content marketing of websites or blogs is much easier because most social media sites are accessed via mobile phones.


In the long run; Responsive Websites look great on all devices. All the details of each web page are easily seen and this is effective for all users and interested visitors.



Written by 

Trizah provides content writing, ebook writing, coaching, web development, and ghostwriting services. Her educational background in website design and community development has given her a broad base from which to approach many technological topics. She has also written for Kenya News, and independently on Upwork. She also enjoys embracing innovations, art and new designs :-) Twitter||Linkedin||Medium||Instagram

2 thoughts on “Why you need a responsive website for your business?

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