WooCommerce allows users to easily build online stores through WordPress to reach their audience. It is widely used due to its simplicity, reliability, credibility, and great features. If you are a store owner and realize how powerful the WordPress WooCommerce plugin is, you will easily transfer to it.
The ease of uploading products, alignment, store theme variety, and outlook make it stand out. However, having the WooCommerce store only ain’t enough, it also requires putting in enough effort to ensure you convert potential customers to buyers and even entice people to want to scroll through your products. We optimize conversion rates for WooCommerce store success with the hope that a visitor will take the desired action, leading to increased sales.
Why do you think some businesses thrive better than others? The name? Brand name? Storefront outlook? Products? Well, whatever you are thinking, might be next to the real reason. However, the effort business owners put into their companies plays a huge role in ensuring their store stands out and has quick wins.
You need to understand your website visitors, their values, needs and wants. That’s why you need to use strategies to increase your conversion rate. In this article, we will provide more insights on how to boost Your WooCommerce store’s revenue: 10 quick conversion wins.
1. Build on Conversion Rate Optimization(CRO)
Conversion rate optimization is the practice of making your website visitors perform a certain action.
For instance, if in your WooCommerce store, you would expect them to add an item to the cart, checkout, and purchase. Ideally, they can also add to the wishlist and come to pay later – even creating an account to initiate a wishlist is also a good start. If you optimize your WooCommerce store you will surely convert potential buyers to buyers.
Some conversion rate optimization strategies you can utilize include:
- Use a unique strong color on your call-to-action buttons.
- Providing timely discounts or at a designated time of the month.
- Displaying reviews and testimonials from previous customers.
- Use strategies that worked initially that helped you gather more customers, for example, social media campaigns
- Be open to new marketing opportunities like influencer marketing, affiliate marketing, social media marketing, etc.
Even if you offer discounts at a certain time of the month, the sales you make will be worthwhile. Just ensure you don’t go at a loss.
- What’s your target market?
- When do they buy most?
- During occasions like Valentine’s? Mother’s Day? Father’s Day? Halloween time? Thanksgiving Time?
You need to do thorough research to get the statistics needed. With the right conversion rate optimization you will surely build your company and attract more customers who will even refer their friends. These conversation rate optimization techniques will surely help you.
2. Speed Optimization for Higher Conversions
Have you ever gone to a site and just got exhausted from waiting for it to load? Well, if you are a business owner, that might also make you lose sales.
According to Websitebuilderexperts, 53% of mobile users will easily abandon a website page if it takes more than three seconds to load, and 82% of consumers would easily get bored if a webpage took too long to load and this will impact their purchase decision. Why would you want your company to be part of statistics like that one?
The faster a website loads, the faster a person decides to make a purchase. People are continually in a hurry and there are many online stores around and if you make them wait, then you are going to lose your next customer. Actually for every second a website loads, the conversion rate increases by 17%.
Image courtesy: Bidmadic.com
Also, if a buyer using a mobile phone sees the website loading slowly, they will likely abandon it and not want to use it again.
3. Audience Targeting and Website Goals
When starting any business you need to know your audience and customers. Once you know your audience you will know the right tone to use to entice them to want to purchase from you. Through audience targeting, you will also know the theme color you can use on the website that your target audience will resonate with.
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You can understand your audience better through various techniques:
- Demographics – Knowing the people you want to target, is important. Where do they come from and what do they like? You can even evaluate through the Jetpack WordPress plugin to see statistics of where the people who visit your website come from. Also, you need to have in mind the people you want to target.
- Online analytics – You can evaluate your website analytics to know where your audience is coming from and how best to leverage that. Timely evaluation of your audience can boost your online store.
- Review mining – On products you need to allow reviews so that you can understand your audience better. Additionally, you can check other competitive sites and see what the consumers are saying.
- Online conversations – You can also consider sparking conversations on social media platforms to understand your audience better. What worked for them? What do they think would work better for them? Engaging your audience on social media and answering their query is important. Never ignore your audience in the public space if you don’t want a bad reputation. You can also engage your audience in live interviews to understand their wants and even diversify to meet their needs.
Moreover, you need to have clear website goals and have products that resonate with your audience. You also need to have short-term and long-term goals for your products. If your website has been struggling with something, you need to work on it.
Some Website goals examples
- Improve your bounce rate
- Work on strategies to reduce cart abandonment
- Increase your site traffic
- Grow your email subscribers
- Invest in search engine optimization
- Increase the number of pages a user visits
- Update your website for accessibility,
- Increase the number of leads your website generates
4. Improving Website Performance
To massively boost your WooCommerce store, you can also consider enhancing your website performance to reduce on number of people who leave your site when it loads slowly. Your website also needs to be mobile responsive to ensure that website is compatible with different screens like computers, phones, tablets, and other screens.
1. Better hosting
You need to consider moving your website to a better host to ensure that it loads fast to prevent a lagging performance. This is also dependent on whether you are using shared hosting, virtual private server hosting, or dedicated servers.
Depending on the complexity of your website, be sure to use the hosting most ideal. Also, check on your hosting provider to ensure that they are reliable to ensure optimum performance. At times if you choose a slugging hosting, it may have an impact on your website performance.
2. Optimize images and videos
You need to optimize the images you use on your website and even have alternative texts in case you have a slow internet connection. It is common to see visuals in online stores, but ensure they are well-optimized. Also, remove images you aren’t currently using on the site.
Furthermore, in as much as you are going to optimize the images, also consider ensuring they are clear, eye-catching, and blend well. You can also consider compressing the images to be a lighter size to prevent slow load times. In some cases, it can even be better to embed videos from YouTube or other external sources, rather than uploading directly through your site.
3. Provide important details
Only have important details on the webpage that will be crucial to the buyer. In case the information is not important you may remove it. Also, remember to use the right keywords to make your content easily visible.
4. Check websites with broken links
Thoroughly, check your website to see whether there are any common broken links on the website to prevent disappointing buyers when they load your website. Moreover, try and detect any 404 errors and reduce any redirects that may have an impact on your website performance making it slower.
5. Reduce the number of WordPress plugins
If there are certain plugins you are not utilizing on your WooCommerce store, it would be much better if you decided to deactivate those plugins through the WordPress Dashboard. At times, when you have many unnecessary plugins, it can even cause the website to display some errors.
The more plugins you have, the more resources will be needed to run them. Also, you can run the website performance test to know what pages are slowing down your website. Additionally, be sure to minimize the number of JavaScript and CSS files on your site if possible.
6. Use a WordPress WooCommerce caching plugin
If you always have a huge traffic to your website, the servers may work slowly while trying to deliver web pages to each user. Therefore, through caches, it will always store the current version of your website on the hosting, until you update the website. Therefore, the web pages won’t be rendered over and over again, the cache will be showcased instead, until there are some changes. Some great plugins include W3 Total Cache.
7. GZIP compression and optimizing a database
You can also consider GZIP compression which minimizes the content of HTTP requests and responses before sending them to the browser. Since you are using WordPress WooCommerce which is a CMS, you can consider optimizing the database that contains the comments, blog posts, products, and much more to ensure the website’s performance is improved. Also, consider reducing the web fonts used on your website
5. Product Page Optimization
If running a WooCommerce store your motive is to have the products viewed more to increase the purchases. You need to use a reliable theme that corresponds with your products and visually appealing product pages. You can undertake product page optimization in various ways:
1. Use compelling visuals
The product images need to be appealing to ensure that the customer can see what they will get with each purchase. You can also use two or three images that showcase the products in a variety of dimensions. You can utilize high-resolution images that will be appealing to the audience. Additionally, consider using videos that show how to utilize the product. People love seeing practically how to utilize certain products.
2. Descriptive product title
Words play a huge role in people making purchases. Therefore, you need to use descriptive product titles that showcase what you are selling. The enticing product tile can impact customer engagement, conversion, and purchases made. A descriptive product title will attract customers and draw them in to make purchases.
Also, when choosing a product name, ensure to explain the product features and benefits to the customers. A descriptive product tile helps search engine crawlers to understand more about the page. Don’t forget to use suitable keywords.
3. Clear call to action.
A call to action or CTA button prompts a customer or website visitor to take a certain action. For example, add a product to the cart, checkout, add a product to the wishlist, or buy now. You need to use common call-to-action buttons to prevent confusing customers. Also, remember to place the CTA in strategic locations to be easily seen. Moreover, remember to use the right keywords in the CTA button.
4. Attractive product description
Also, remember to have an attractive product description that provides the benefits of the products. The concise product description should also be easy to skim through. Also, provide material information, key features, and other crucial information. Lastly, remember to use the right keywords that will attract the right audience to your webpage.
5. Add colors and size options
Also, when providing a description, be sure to provide a variety of color options and size options. Customers should be able to choose a color or size based on what they prefer. If there is a certain out-of-stock size, ensure the website says it to prevent any inconveniences. Having a variety of material types, sizes, colors, and other attributes makes customers feel thought of.
6. Checkout Process Simplification
The checkout process needs to be straightforward to ensure that customers have no problems while making any purchases. If you have a hard-to-handle checkout process, customers might feel shortchanged and even leave the carts. Also, consider having flexible payment options that will accommodate all kinds of buyers. For example credit card, Alipay, PayPal, or any other preferred payment option. Also, remember the process should be easy and not complex so that anyone can tackle it. The easier it is, the more it will increase the conversion rates.
7. Testing and Analytics
Through A/B testing and analytics, marketers can easily pinpoint what drives more sales and leads to more conversion rates. If you identify high-performing elements you can work on investing in them to ensure they lead to more conversions.
You also need to enhance the user experience to make it easy for people to utilize the site. If you are not sure how to go about it, you can consider getting expert tips from a digital marketing strategist.
8. Social Proof and Trust Signals
Social proof and trust signals are crucial if you want people to trust your products more. This can be in terms of customer reviews, customer ratings, and testimonials. You also need to engage your audience on social media platforms.
- They help make a website be seen as more reliable, credible, and effective.
- They tend to be persuasive.
- Speak for a website
- Persuade prospects to take action.
- They tell customers that they are safe.
These expert tips can help to bring the right audience to you.
9. Appealing Theme for Quick Wins
People are often enticed by what they see. Therefore, you need to consider using an appealing theme that the audience will feel glad to check out. Luckily, many recommended themes can be used to customize a WooCommerce store to look amazing.
Therefore, browse through the themes and keep trying them out till you find the most ideal one to use on your website. Also, you can consider using a pro template if you find that all the free ones don’t meet your expectations. If you are not sure, you can also consult for expert tips. An appealing theme can massively attract the right audience for quick wins.
10. Actionable Steps to Increase Your Business’s Revenue
If you want to massively boost your WooCommerce store you need to consider all these common points:
Step 1: Build on conversion rate optimization
Step 2: Speed optimization for higher conversion
Step 3: Have audience targeting and website goals.
Step 4: Improve the website performance
Step 5: Optimize the WooCommerce product pages
Step 6: Simplify the checkout process
Step 7: Undertake A/B testing and evaluate the analytics
Step 8: Build on social proof and trust signals
Step 9: Use an appealing theme.
These techniques can go a long way to ensure that your Online store grows, and you meet all your website goals.
Enhance WooCommerce Conversion Rates with These 10 Quick Tips for Success
These 10 quick tips for success can enhance your WooCommerce conversion rates. If your online store wasn’t growing as you expected, then these tips will help you. Also, remember that as much as you might try to boost your site, you also need to relate well with your customers. Moreover, remember to engage with them on social media platforms to ensure that they feel satisfied.
Also, remember that customer support needs to be top-notch to prevent any kind of friction. These strategies can massively help to grow your business revenue and lead to more sales.
