Mobile-ready or Responsive websites are the kind that can adjust to any screen size and be viewed from any device; tablet, laptop, smartphone and desktops. These websites are flexible and provide a fine viewing capability and boosts the user experience for visitors using any device.
Responsive websites are designed, for mobile devices first and then adjusted to fit large screen sizes. Many web users find it useful for a company’s mobile website to be as good as their desktop website. These websites are designed with fluid grids using percentages instead of absolute pixels.
All images should be resized to the maximum width and set at 100%; this will enable the images to automatically resize on any screen according to the fluid grid they are within.
Difference between Responsive and Non- responsive websites
These websites are built on one size fits all approach.
They are appropriate for use in laptops and desktop computers
When using smaller screen devices it requires zooming in and out.
People get irritated when they visit sites that are non-responsive.
They get less traffic
They drive away interested customers who tend to judge the company as being ignorant of their business.
Can rank lower in the competitors range
A bad user experience
Not recommended for eCommerce websites.
These websites are flexible enough to adjust to fit on any screen size.
They can be used on any device (smartphone, tablet, laptop, computer desktop)
They are compatible with any device used and the content is easily seen.
People prefer visiting websites whose sites are mobile friendly.
They get more traffic from different parameters.
People easily give in to companies using mobile friendly websites because they get the idea of the company being up to date with current trends
Can rank higher in the competitors range
A good user experience
The best for eCommerce websites
Why you need a Responsive Website
It offers a good user experience
They are easily visible by search engines because most searches are done via mobile devices. (Good SEO strategy)
Google launched mobile friendly badges on the search engines that aid users on mobile devices.
Businesses with mobile web design are likely to receive higher traffic from search engines.
Businesses will get an increase in sales and leads for the business.
Responsive websites are beneficial for ecommerce websites as many people tend to use mobile devices to make orders.
Mobile friendly online stores tend to have more sales than non-responsive online stores.
Many people prefer accessing websites that the search engines show a mobile friendly tag for them.
They are time- consuming when building, but cost-effective in the long run
Content marketing of websites or blogs is much easier because most social media sites are accessed via mobile phones.
In the long run; Responsive Websites look great on all devices. All the details of each web page are easily seen and this is effective for all users and interested visitors.